The use of gamification in business today is one of the most popular practices of innovative marketing managers and CEOs. Gamification can be described as the transfer of mechanisms from games to business activities. Almost every activity can be gamified, be it the activity in the call center, the tasks of the sales department or the generation and implementation of ideas and innovations. The awarding of points and badges, as well as the possibility of giving "players" access to automatically updating ranking lists, increases the motivation of employees and the loyalty of customers, as the monotonous world becomes much more fun due to the game elements. It makes it possible to present complex content in a playful and simple way. Thus, thanks to gamification, users can internalize contexts more quickly and easily. In general, of course, each area that is thinking about the use of gamification must find individual solutions.
To understand how gamification basically works, let's first take a look at common gamification principles and aspects:

A common feature of gamified environments is that the "player" can collect virtual rewards for good performance.


A (graphic) progress indicator signals to the "player" how far he is from his (next) goal.


Varied and entertainingly designed "quests" awaken the urge to solve a particular problem. The tasks are clearly formulated and not too complex. Often the type of solution is left up to the "player".


An appealing visualisation with uniformly designed and easy-to-grasp elements, perhaps even in a comic-like format, awakens the urge to play and creates a positive perception.

Ranking lists

The possibility to compare oneself with others is also a strong motivation for many users.


Frequent and understandable feedback on the success or failure of an action reinforces the desire to do better next time.


If there is the possibility to solve a task together in the virtual space, this can increase the motivation to continue or to be particularly "good".


Complex overall tasks are divided into smaller subtasks, which in turn are communicated in simple terms. This way, there is less danger of a process being prematurely aborted.

Project homepage profile creation

Include a progress bar on a homepage to show how completely the profile has been completed. Or reward actions with points, create leaderboards and other things you wouldn't expect. It's about the psychology behind games. It's about motivating people and getting them to engage in something.


Project staff training

Do you want your staff to constantly develop their skills and always be state-of-the-art? The playful elements ensure that your staff do not continue their education in a monotonous environment, but in an entertaining world. The learnings are designed in such a way that your employees will enjoy continuing their education through achievements and badges that can be shared with others. The reward system increases the intrinsic motivation of the employees, as they can share their learning success with others if they wish.